Our Story

The simple truth is this: we would’ve founded Nora just as an excuse to import seaweed snacks for ourselves. When taking trips to Thailand, Korea, Japan or China, we inevitably returned with our suitcases bulging with crunchy seaweed treats. But we never had enough to satisfy our cravings. Something had to be done. So rather than hoard all of this umami goodness to ourselves we decided to launch Nora to provide our favorite seaweed snacks to all of North America, home to the world’s most discriminating and adventurous snackers. One taste and we think your taste buds will agree that Nora is like a trip through Asia, no passport required.

Why Seaweed

Asians have enjoyed the great flavor and excellent health benefits of seaweed for thousands of years as both a meal, meal accompaniment and as a snack. Now, with the expansion of sushi and other Asian cuisines around the world, seaweed is rapidly becoming one of the fastest growing food categories in the entire world.

In ancient times, Pyropia, or red seaweed (gim, in Korea, or nori, in Japan) was harvested by fishermen from rocks and driftwood and so valuable as to be included in a bride’s dowry. But it wasn’t long before industrious farmers and fishermen devised ways to cultivate seaweed on bamboo stalks and nets, a practice that survives even today.

At Nora we source our nori from our farms in the protected bays of Korea, we select only the finest, high-quality product available.

How We Started

Great Taste

"Just want to say that tonight, for the 1st time I tried your seaweed snack, TEMPURA ORIGINAL FLAVOR!! It was DELICIOUS. I ended up eating the entire bag!! The flavor was sooooo good. I am so glad I took a chance and decided to try this. I'll never go back to regular potato chips. Thank you from a new fan"
- Nora Fan

Good for You

Seaweed is one of the most nutrient-dense vegetables on the planet. Full of minerals from the sea including iodine and tyrosine.

Good for the Planet

Seaweed is what's known as a zero-input crop. It doesn't require fresh water, fertilizer, chemicals, but removes a ton of CO2 from the ocean!

Nora Seaweed Snacks partners with Asia’s most popular snack food company, Thailand-based Taokaenoi. Our snacks are genuine Asian fare, produced for snack-loving Americans.

Explore Our Flavors