Why Seaweed

Asians have enjoyed the great flavor and excellent health benefits of seaweed for thousands of years as both a meal, meal accompaniment and as a snack. Now, with the expansion of sushi and other Asian cuisines around the world, seaweed is rapidly becoming one of the fastest growing food categories in the entire world.

In ancient times, Pyropia, or red seaweed (gim, in Korea, or nori, in Japan) was harvested by fishermen from rocks and driftwood and so valuable as to be included in a bride’s dowry. But it wasn’t long before industrious farmers and fishermen devised ways to cultivate seaweed on bamboo stalks and nets, a practice that survives even today.

At Nora we source our nori from our farms in the protected bays of Korea, we select only the finest, high-quality product available.


You don’t need to go to a restaurant in Seoul or Tokyo to enjoy the great taste of seaweed. Nora has crafted both a unique, delicious and oh-so munchable seaweed snack that you can enjoy anytime, anywhere; no passport required.


The Health Benefits of Seaweed

Yes, seaweed is good for you. It is:

High in antioxidants and thyroid-boosting iodine.
Linked to lower blood pressure and increased heart health.
A natural way to reduce inflammation.
A major part of ethnic cuisines that promote longevity.

It is high in vitamins A, B6, and B12, as well as protein, iron, and fiber, plenty of reasons to consider it a savvy snack for you or your kids. But the main reason we love seaweed? It’s delicious. And it doesn’t take a table at Kitcho in Kyoto or an audience with a Master Itamae to find that out. Nora brings you all that flavor and tradition in a bag that’s a little less bulky than the ones we used to haul back from our trips abroad.


...how did we get here, anyways?